Entertainment Marketing
About FYC Media
We have a passion for film and are committed to providing filmmakers with experienced guidance through the myriad of distribution choices in this rapidly changing environment.
Our approach ensures complete transparency. Filmmakers invest countless hours, dollars and valuable assets into their projects and we at FYC Media understand the passion behind each finished film. We know that each project has a unique personality and we work hard to provide the right platforms and the best visibility to get eyeballs on screens. We do this hand-in-hand with your team so that everybody is focused on the same goal.
FOR YOUR CONSIDERATION
FYC Media has over 20 years experience in marketing independent feature films and television programs in the US and for worldwide sales markets.
We offer marketing plan creation, product positioning, PR direction, and execution on all aspects of feature film campaigns and catalog re-promotion in theatrical, TV, Digital and VOD/SVOD outlets.
Our creative expertise includes targeted market positioning with expert direction on digital, print, website, and A/V asset creation (including trailers and TV spots) for theatrical releases, TV, digital, VOD, home entertainment, and international sales efforts. The results are cost effective campaigns with high awareness and strong sales results.
Steven DeMille began his career at Fox Lorber/New Video Group where he was involved with the launch of A&E Home Video in addition to marketing Fox Lorber branded features. From Fox Lorber, he went on to co-found A-Pix Entertainment (a division of Unapix Entertainment) where he oversaw all home entertainment and television marketing.
In 2001, DeMille moved to Los Angeles to become VP of marketing for First Look Home Entertainment and later, SVP Marketing for First Look Media where he oversaw international and theatrical marketing. At First Look he merged the marketing departments of Capital Entertainment and DEJ Productions and became SVP of Marketing Services after the merger with Ventura Distribution. Revenues for the company grew from approximately $3 million to over $80 million during his tenure. Notable titles at First Look were; Chopper, Mayor of the Sunset Strip, The Proposition, A Guide To Recognizing Your Saints, “American Idol,” “Baywatch” and “Unsolved Mysteries.”
In 2007 DeMille joined Image Entertainment as SVP, Marketing to oversee all company marketing efforts including home entertainment, theatrical and expansion into the digital and VOD marketplaces. Notable titles and brands include; Peter Weir’s The Way Back, The Resident (Hillary Swank), Management (Jennifer Aniston), Sidney Lumet’s Before The Devil Knows You’re Dead, Jeff Dunham stand-up, Discovery Channel, Criterion Collection and the NBA. From 2012 to 2016, Steven was CMO for Inception Media Group where he oversaw marketing and feature film acquisitions. Notable brands and titles include; CJ Entertainment, The Smithsonian Channel, Spinning Plates and Trevor Noah: African American.